From Freezer to Plate: Wild Alaska Seafood “Cook It Frozen” Review

1 | October 18, 2011

Freezer to plate are words I don’t usually shout from the rooftops, but when you’re talking about wild seafood I’m all for it! Until lately, I never knew that you could just throw a frozen piece of fish in the oven and cook it in a relatively short time with good outcomes.  Alaska Seafood has organized a beautiful campaign to teach us this simple Cook It Frozen technique and I’ve been asked to test it out along with the Cook It Frozen website, and Cook It Frozen iPhone app.

With their commitment to wild sustainable fishing practices not only does Alaska Seafood care about providing healthy fresh seafood, they understand that a quick and easy meal can sometimes be a parents best asset in raising their family. Their Cook It Frozen (CIF) campaign basically teaches a fast technique to cooking seafood without defrosting through the CIF website and iPhone app.

The CIF technique is simple. When you are ready to cook a piece of frozen Wild Alaska Seafood, remove it from the packaging, rinse fish under cold water to remove the ice glaze and then use one of the CIF techniques to saute, roast, broil, grill, steam or poach. The website and iPhone app have all of the information and recipes needed for every technique for many types of fish. To give this a good try I tried out the CIF technique with Wild Alaska Salmon, Halibut, and Cod and cooked them all using different CIF techniques and recipes. Our favorite was the Thai Green Curry Alaska Salmon. Here’s a little walk through:

Alaska Seafood MKTG Institute

1. I downloaded the Cook It Frozen App for my iPhone.

2. Found the fish I wanted to cook, salmon. Then I clicked how I wanted to cook it, poached. And then picked through many recipes and choose Thai Green Curry Alaska Salmon.

3. I Followed the recipe and had a delicious 20 minute meal without having to spend the time thawing a piece of fish.

We also tried these recipes Alaska Cod and Smoked Salmon Chowder and Greek Baked Halibut In A Pouch and found them and the techniques very simple and delicious.

All in all the Cook it frozen techniques easy and simple to use. They saved the time to defrost and I was especially thankful because I didn’t have to remember to take something out of the freezer hours in advance. The recipes were easy to follow and turned out beautifully but I did find the sauteing technique to have a little drier outcome than the other techniques. The CIF website was incredibly simple to use and found it to be a lot easier than the iPhone app. The CIF iPhone app was simple to use as well but almost contained to much information as it ran slow on my iPhone and was a little harder to navigate than the website but I still enjoyed having the CIF app on my phone. Both the website and iPhone app contained exact recipes, mouthwatering pictures and wonderfully helpful videos that were great to get started with.

Seafood has so many amazing health benifits, that I am glad that I was introduced to the cook it frozen technique. I have found myself running to the freezer to grab a fish more often when that age old question arises, “What’s for dinner?” Unfortunately, I can no longer use the excuse, “Uh..I didn’t defrost any fish or meat for dinner so we’ll have to go out.” with the husband.I would definitely recomend you check out Alaska Seafood’s Cook It Frozen Technique at or downloading the free iPhone or  iPad apps.

Disclosure of Material Connection: I received the product mentioned above for free for review purposes from Alaska Seafood. I was not required to write a positive review. The opinions I have expressed are my own. FTC 16 CFR, Part 255


  • Lauren

    Ooh la la! Looks yummy!

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